Introducing ^CoTags, a new convention for using signatures when tweeting from a brand account. It’s really simple—just the carat character followed by the person’s initials, or other identifying set of characters.

The concept is like #hashtags. But while #hashtags provide a way to track tweets topically across many users, ^CoTags create a way to associate individual tweets within a shared brand account. And in the process, ^CoTags bring “humanness” to otherwise monolithic branded Twitter accounts.

Read more about “Making Brands Human on Twitter” at the CoTweet Blog.